Resume
Experience
2023 - Present
Cortex-Sphera, UX & Service Design Consultant (Freelance)
Cortex-Sphera
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Designed and deployed an AI FAQ chatbot, cutting down the volume of manual support tickets
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Mapped user workflows to uncover bottlenecks, optimized the path so users could complete tasks faster
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Ran interviews to understand stakeholder needs and wrote briefs that cut planning time by ~20%
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Balanced consulting with intensive German study (A0–B2) while pivoting to team-based work
2022 - Present
Co-Founder & UX Research Lead
E-talk
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Led pre-MVP discovery to validate viability, directly shaping the core features for development
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Translated findings into requirements and success criteria, ensuring focused development iterations
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Analyzed friction in onboarding flows via usability testing, driving concrete design improvements
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Aligned product, design, and clinical teams to ensure evidence-based decisions
2022 - 2023
UX Research Intern
NVIDIA
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Identified workflow bottlenecks in internal tools to define requirements for future integration
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Explored early Gen’ AI tools to assess their potential for speeding up the creative team's daily workflows
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Created a "Best Practices" guide for generative AI prompting, enabling designers to start using these new tools with a flatter learning curve
Education and military service
2019 - 2023
Jerusalem Multidisciplinary College,
Inclusive Industrial Design
Bachelor of Arts (Inclusive Industrial Design), Jerusalem Multidisciplinary College, 2023
2022 - 2023
The Blender (HAC Innovation Center), Accelerator Participant
Selected for a competitive 10-week accelerator program at The Blender,(Center for Innovation & Entrepreneurship). Collaborated with a cohort of students and graduates to develop and pitch a startup concept, gaining experience in lean startup methodology, ideation workshops, and rapid prototyping. Participated in interdisciplinary “speed-blending” hackathon-style events to solve real-world problems under time constraints. Represented The Blender in Switzerland, helping to build international connections for the program and share best practices in student-led innovation (demonstrating adaptability and global outlook).
Volunteering and more
2017 - 2018
Agriculture in the Valley
An ideological commune of graduates from national and military services, how worked for the development of agriculture in the Beit Shan Valley
2013 - 2014
Lachish Pre-army program
This program, through its diverse content, provided me with an opportunity to develop my self-identity and exposed me to many different ideas and thoughts. During this program I developed a deep interest in philosophy, history, and psychology which continues to this day.
Skills
& Expertise
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User Experience (UX)
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Market Research
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Business Acumen
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Project Management
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Teamwork
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Product Development
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Design thinking
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Holistic thinking
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Critical thinking
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Effective Communication
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Usability Testing & Accessibility
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Customer Experience
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Data-Driven Decision Making
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AI Agent Design
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Gen AI Workflow
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Prompt Engineering
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Figma
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Photoshop
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Illustrator
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Premiere Pro
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Solidworks